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Trademark Services Overview
A trademark is commonly referred to as a "brand." It may consist of a word
(Jello ®), phrase (Built Ford Tough ®), name (Orville Redenbacher ®), or logo. Trademarks identify the origin or source of goods or services in the marketplace, and reflect the reputation and goodwill of a business. They also distinguish a company's goods or services from those of its competitors. Businesses often make significant investments to create and establish a distinctive "brand." Consequently, a trademark is often a business's most valuable asset.
Hopkins McCarthy is experienced in all aspects of trademark law and litigation. We can assist in the selection, registration and renewal of your trademarks. Our attorneys have also represented many clients in trademark infringement litigation in both state and federal courts.